Should i really join facebook priceless




















Facebook has monetized you. It developed an infrastructure that not just posts your content, but also microanalyzes that content to essentially determine how you think, and it then lets advertisers bid on you.

Are you the customer or the product? Don't worry about it; you are both. Most people do seem to understand all of this, at least on some level. Consider the Facebook hoax that was making the rounds a few weeks ago. There was a rumor that Facebook would begin to charge a fee for using the service. People who took the hoax seriously were outraged. I think it's because we all know just how invested we are in Facebook.

If a free e-mail service like Gmail started charging people, its users could switch to Yahoo. But these people realize that they have created unique value on Facebook that is priceless to them.

Facebook makes it fairly easy to upload content, but next to impossible to extricate that same content. You can't just migrate your content elsewhere. The strong reaction to the idea of Facebook charging for its service suggests that we all know that our content has great value, and that the time we invested in organizing it is valuable. Facebook is a great example of the economy that underlies much of the Internet. But it is hardly alone. The bulk of the most profitable Web companies are "free" sites that sell advertising.

They sell your clicks, which in the aggregate create billions of dollars of wealth. What's more, YouTube to take one example depends on your videos for its content. Its parent company, Google, wouldn't have a business model if it didn't have access to all those websites that other people have spent time and money creating.

So, yes, Facebook might not charge you, but it is far from being free. Facebook has made you its product. It has sliced and diced every aspect of what you look at, what you post, what you say your interests are, who your friends are. It has become Big Brother, not to control you, but to sell you to the highest bidder. Let's all admit that this is true.

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