Herzog introduced a new business vision: Oris aims to become the global leader in mechanical watches with unique movements at competitive prices. The company celebrated with the launch of its first jazz watch, a piece named after British saxophonist Andy Sheppard.
In , Oris signed a deal with the Williams Formula 1 team and launched its first Williams F1 Team watches, beginning a fruitful partnership that generates numerous timepieces and innovations. By the year of the first out of ten manufacturing and assembling plants was erected in Holderbank. By the Oris team was flourishing. With over employees, living accommodation was built as the company expanded over the next few years to become the biggest employer in the area.
From onwards Oris began the simple constructing of the bracelet buckle and the opening of its first electroplating factory was launched. The transition from the pocket watch to wristwatch began and Oris became established as manufacturers of reasonably affordable watches for the everyday man. The development of the mechanical movement was launched — a movement renowned for its exceptional reliability which is still very much in demand to this day.
In Oris were rewarded with a distinction level chronometer certification for their exquisite movements. Because of the rubber bezel and the Ceramic inlay, it is scratch resistant, and tough as nails. It has offset crowns, and a rotating internal bezel. It also displays the day and date. You can get it on a strap or a steel bracelet. Buy as many as you can!!! And, everyone at the company is nice, dedicated, and it is run like a family business. Truly the best reasonably priced brand, with outstanding quality.
Click here to cancel reply. Name required. Email will not be published required. Oris founders Paul Cattin above and Georges Christian below. A painting from shows Oris factories in six Swiss towns. An Oris alarm clock from the s.
The first Oris automatic. Oris alarm watch from The Andy Sheppard watch, the first of the Oris jazz watches. You might also be interested in:. The rescue mission As the crisis deepened during the s, an estimated Swiss watchmaking companies went bankrupt, and two thirds of the work force were laid off. Oris was greatly affected by the downturn, but continued to pursue its vision, despite the circumstances. Although to the outside world nothing had changed, Oris was now an independent company free to plot its own course into the future.
Portmann and Herzog were entrepreneurs and set about revitalising their company. Herzog travelled the world observing emerging trends and discovered that in influential markets like Japan mechanical watches were resurgent.
He convinced his colleagues to drop the quartz strategy that had been forced upon the company by the group, and within a few years Oris has made its last quartz watch, focussing instead on mechanical innovations. A watch company reborn Today, over thirty years since the buyout, Oris is thriving. Herzog, now Executive Chairman. Oris is fully independent and one of the few Swiss watch companies that only makes mechanical watches.
Oris is recognised by its red rotor, which symbolises a passion for traditional watchmaking, and is universally acknowledged for its commitment to producing quality mechanical watches at sensible prices. The brand strapline is «real watches for real people», which serves as a mantra to its designers and its watchmakers. A history of mechanical innovation Throughout its year history Oris has pioneered mechanical movement innovations. Between and , the company developed in-house calibres.
In , Oris developed Calibre , the pointer calendar, which became a signature for the company. Two years later, Oris produced its first chronograph, the hand-wound Calibre In , Oris decided to cease development of its own calibres, and to focus instead on module development. These modules were designed and developed in-house, while assembly was outsourced to third parties like ETA and later to Sellita.
A series of groundbreaking module developments began in with Calibre It featured a mechanical alarm with a pure, sonorous tone that took months of painstaking development to perfect.
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