For example, a tertiary student will have to buy a ream of A4 papers and printer cartridges which are really expensive items but a necessity to facilitate the progress of their assignments and thesis work. This huge budget can be used for better purposes like upgrading hospitals, improving infrastructures in schools or even the public transport system.
This may not benefit us immediately, but in time to come, it will surely benefit our younger generation. Is the 1Malaysia Book Voucher needed?
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It is unusual to find a student not making photocopies from books or … Expand. Pricing and the psychology of consumption. Principles of Marketing: A Global Perspective.
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Reading habits and attitude in Malaysia: analysis of gender and academic programme differences. This study is conducted as an attempt to understand the reading habits and attitudes of the Bachelor of IT students and the Bachelor of Art students from the Intenational Islamic University Malaysia.
Mobile government implementation in Malaysia is still in its very early stages — indeed a comprehensive m-Government has not been shaped yet. In this regard, we need to investigate the potential … Expand. Case study research. Principles of Marketing. Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing … Expand.
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